Develop a low-maintenance social media campaign that engages a younger audience while raising funds for breast cancer research with the tagline of "It's not we CAN, it's we WILL find a cure.”

CrushTheCan builds on their existing can drive and smart tagline. We turned it into a user-generated campaign where people film themselves crushing cans (a quick symbol of grit) then challenge friends to join and donate to the drive. This gets everyone involved, boosts visibility, and ties right back to collecting cans.

We placed posters on dumpsters and recycling bins to bring the idea into real life.

Illustrator, Photoshop, Premiere Pro, TikTok