Designing & conceptualizing a homemade hot sauce brand
MAMARENO HOT SAUCE
My roles: Brand Designer, Illustrator, Typographer, Market Researcher
My contributions & impact:
I developed the Mamareno brand, a habanero hot sauce inspired by a Taurus mom. I created a unique brand identity, including a playful bull illustration and a vibrant color palette. To emphasize its handmade touch, I hand-drew the typeface ensuring the packaging resonates with the target demographic through market research I conducted on grocery store shoppers.
The Challenge: How might I create a hot sauce brand that authentically reflects the client’s personality while appealing to a certain grocery store audience?
The Outcome: Mamareno’s packaging and branding strike a balance between fiery hot sauce energy, femininity, and warmth. The hand-crafted wordmark and custom illustration create a memorable shelf presence, while the brand story connects emotionally with buyers.
LOGO
WORDMARK
LOCKUP
PACKAGING
PROMOTIONAL ITEMS
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