My roles: Designer, Illustrator, Market Researcher, Typographer, Copywriter

The Challenge: How might I create a spicy oil brand that reflects the client’s personality while appealing to a certain grocery store audience?

The Outcome: A trendy brand that captures the essence of my clients homemade habenero oil. I designed a unique visual identity encompassing around a playful bull illustration and color palette. I approached the design based on the clients identity: a mother, a taurus (zodiac) and a woman. Mamanero’s visual identity system perfectly strikes a balance between fiery hot energy and femininity. And to emphasize the homemade feel, I hand-drew the typeface to resonate with the target demographic through market research I conducted on trendy grocery store shoppers.