The Challenge: How might I transform a content-heavy event website into an intuitive platform that helps users immediately find essential event information while celebrating the art of photography?

The Outcome: A clear, inviting homepage that answers the attendee questions at a first glance. The new visual system, anchored by vibrant photography and a distinctive type palette, elevates the event’s identity and improves user engagement. The streamlined navigation and downloadable resources empower participants to plan their experience with ease. The style guide and prototype enable the client to maintain a cohesive digital presence moving forward. The result is a site that not only informs but also inspires, reflecting the creativity and professionalism of the Northern Short Course community.