Photo by Joohee Na

CAILEIGH GRIMES

To me, design is storytelling. My process is rooted in research and strategy, finding ways to make the complex feel compelling and human. I’m currently a Junior Art Director at NEON, an Omnicom agency, creating work across multiple healthcare and pharma brands.

I graduated Magna Cum Laude from the S.I. Newhouse School of Public Communications in 2025 with a B.S. in Graphic Design. As a former Division I rowing captain, balancing athletics while building my portfolio shaped how I work and think. It taught me how to take and apply feedback, work under pressure, and contribute to something larger than myself while helping lead my team toward goals that hadn’t been achieved before.

I’m always looking to create meaningful work and connect with people doing the same!

What I do…

Art + Creative Direction / Campaign Development / Brand Systems + Positioning / UI + UX / Naming & Concepting / Illustration / 2D Motion Design / Social Media + Content Strategy

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When I’m not designing…