Editing social + video content for D1 soccer & rowing teams
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Create multimedia content for Syracuse Athletics’ social channels that aligns with the university’s brand identity while supporting ongoing team coverage and fan engagement.
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As a creative and marketing intern, I worked bi-weekly with the communications director to plan content. I created player intro GIFs and Instagram Reels to build hype for games, designed and printed staff credentials, and wrote press releases that highlighted athletes and big moments. Staying consistent across every piece helped tie back everything to the brand and increase engagement.
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Photoshop, Premiere Pro
The team was trying to bring in more recruits so I thought a series like this would give them a with a closer look at the coaches, team culture, and athlete experiences through their own voices.
Mic’d Up Series
Video editing & creative direction to capture rowing practice for socials before races. The goal was to get quick shots of all boats from before and after.
Inside a Practice
Created game graphics in Photoshop using Adobe's brand library…handled photo editing and selection while collaborating with the communications director.
Game Day Graphics
Player GIFs
Compiled video clips from the videographers then storyboarded and created short highlight reels for the soccer team post game. The goal was to show key moments from games.