Designing + editing social content for Syracuse Athletics
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Create multimedia content for Syracuse Athletics’ social channels that aligns with the university’s brand identity while supporting ongoing team coverage and fan engagement.
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As a creative and marketing intern, I worked bi-weekly with the communications director to plan content. I created player intro GIFs and Instagram Reels to build hype for games, designed and printed staff credentials, and wrote press releases that highlighted athletes and big moments. Staying consistent across every piece helped tie back everything to the brand and increase engagement.
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Photoshop, Premiere Pro
Compiled video clips from the videographers then storyboarded and created short highlight reels for the soccer team post game. The goal was to show key moments from games.
Game Highlight Reels
Player GIFs
Created game graphics in Photoshop using Adobe's brand library…handled photo editing and selection while collaborating with the communications director.
Game Day Graphics
Video editing & creative direction in collaboration with our videographer to capture a rowing practice for socials. The goal was quick shots of all boats and moments from before and after to bring the full team’s effort to life on screen.
Inside a Practice
Collaborated with rowers to give an authentic scoop into winter training. The team was trying to bring in more recruits so I thought a series like this would give them a with a closer look at the coaches, team culture, and athlete experiences through their own voices.