Designing a friendlier onboarding experience for a professional networking app

Pinetree App

  • Redesign the signup and onboarding experience for a professional networking app to streamline account creation, highlight value early, and build user trust with a new startup product.

  • I refined the user flows to make the signup process faster, clearer, and more reassuring. A friendly illustrated character was introduced to complement the existing wordmark and add brand warmth. New features, including a verification step and “forgot passcode” option, addressed security concerns. Updated copy and microinteractions communicate transparency and value, guiding users through a simple, confident experience that builds credibility from their first tap.

  • Figma

*Due to NDA restrictions, specific design details like the logo cannot be displayed publicly. The app name "Pinetree" is used for educational purposes only, as the actual app name remains confidential.*

Character Creation:

Users Observations + Pain Points to Existing Flow:

Previous
Previous

Syracuse Athletics

Next
Next

Motion & AI Exploration