Designing & conceptualizing an on-the-go blister care brand

RUB-EEZ

My roles: Graphic Designer, Developer

The Challenge: How might I create a product that addresses the market gap in blister care while appealing to active individuals wanting portability and reliability?

The Outcome: I built the RUB-EEZ brand from start to finish, including logo design, packaging, print materials and developed a comprehensive brand strategy that aligns with the needs of the user. Visually, I used a playful, abstract representation of a blister. The logo and visual identity avoids the unpleasantness associated with blisters while emphasizing the brand's mission to ease pain. The use of "rub" and "ease" in the brand name adds a clever layer of meaning, making the name more memorable to users.