Designing & conceptualizing an on-the-go blister care brand

RUB-EEZ

My roles: Designer, Developer

My contributions & impact:
Conceptualized and built the RUB-EEZ brand from start to finish, including logo design, packaging, and print materials. Developed a comprehensive brand strategy that aligns with the needs of individuals seeking blister care solutions. Conducted market research to understand my target audience and competitors, ensuring the brand stands out.

The Challenge: How might I create a versatile brand that addresses the market gap in blister care while appealing to active individuals wanting portability and reliability?

The Outcome: By using a playful, abstract representation of a blister, the logo avoids the unpleasantness associated with blisters while emphasizing the brand's mission to ease pain. The use of "rub" and "ease" in the brand name adds a clever layer of meaning, making the name more memorable to users. From the cheerful color palette to the sleek product design, every element of RUB-EEZ reflects my personal understanding of athletes' needs and my passion for solving real-world problems through design.