My roles: Designer, Illustrator, Printer

The Challenge: How might I create a series that celebrates the unique charm of regatta locations while resonating with rowers and spectators at the same time?

The Outcome: The final series features illustrations that portray a sense of nostalgia and joy, showcasing iconic regatta venues with a playful, coloring-book grid-like format. Each design highlights key elements such as the course, food, and spectator areas, tapping into all 5 senses that you experience at these events. The cohesive style ensures the series appeals to both rowers and non-rowers, celebrating the unique experience.