My roles: Typeface Designer, Interviewer

The Challenge: How might I create an entire type system that represents someone’s complex identity without making it overly complicated, making sure it remains functional and visually cohesive?

The Outcome: By conducting observation and interviews to understand my professor further, I focused specifically on her love of horses. The final typeface HOOVED takes a symbolic approach that honors her identity while showcasing intentional design choices like incorporating horse-inspired elements such as hooves, necks, tails, and ears into the letterforms. I used Glyphs Mini to design each letter and finalized the typeface as a complete system. I brought the design process full circle by 3D printing a favorite letter and gifting it to her.