Animating concepts through motion design and AI exploration

#1

Picking out of a hat to create a HYPOTHETICAL NETFLIX MOVIE.

I picked: Set in Miami, Science Fiction Genre, Audience of 18-25 year olds. First, I storyboarded a 30 second trailer and a 30 second title sequence. Then, I wanted to explore AI prompting to create the video clips & sound mixing I concepted. After lots of trial and error, I compiled these clips together and used my new motion design skills as well as video editing skills to create the teaser and title sequence.

Teaser/Trailer:

Title Sequence:

#2

Using an ampersand (&), opposite words, and an emoji to tell a story.

#3

Short Motion Challenges

I tracked the skateboarder in the video, then attached the text so it could follow that motion perfectly. Using After Effects’ built-in tracker, I captured movement data from the footage and link it to graphic layers. This keeps everything feeling connected, even when the scene moves or shakes.

TRACKING

I added bounce and energy to the animation by stretching and squashing shapes as they move. I animated the scale and anchor point properties to compress and elongate shapes at key moments for impact. It’s a simple trick, but it makes everything feel more lively and real

SQUASH & STRETCH

I used “easy ease” to smooth out the swipes so the screen doesn’t just start and stop suddenly instead it just gently speeds up and slows down. I did this by adjusting the speed curves of keyframes in After Effects’ graph editor to control the acceleration and deceleration. Tweaking these curves helps everything move naturally and keeps the eye engaged.

EASY EASE/SMOOTHING OUT

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Syracuse Athletics

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