Develop the name and visual identity for a new annual NCAA event celebrating women who are shaping the past, present, and future of collegiate sports. It needs to capture the drive that defines women’s athletics right now.

To kick this project off, I researched the sports world and pictured who would show up at something like this: women of all ages, from past legends to today's record-breakers. That mix created a little challenge. How could I design for everyone while making the event feel special and just for women?

100 Proof comes from full-throttle drive (like 100% proof, all gas, no brakes). I built this to show fearlessness and strength.

I started with the name, then started sketching logo ideas combining the "100" and "P" into one mark. I picked a feminine yet strong typeface and reshaped it into more of a symbol, since this event stands for something bigger. It works solo but I wanted it to pair well with the NCAA logo too.

Next the colors. I tied each to a few sports for easy organization, like splitting up badges, tables, and signs at the event.

From there, I mapped the whole attendee journey, from digital invites to swag and credentials. Every part nods to both new stars and old legends.

Illustrator, Photoshop, InDesign