My roles: Designer, Copywriter, Brand Strategist

The Challenge: How might I create branding that honors women’s head coaches while also inspiring future generations to break barriers in college athletics?

The Outcome: I developed the concept and visual identity for 100PROOF, an event honoring excellence. The design approach is centered on empowering visuals that reflect the strength, versatility and upward trajectory of these women in leadership roles. The branding was designed to resonate with both current leaders and the next generation.