Designing for an event that celebrates women’s leadership in collegiate athletics
100PROOF
My roles: Brand Strategist, Visual Designer, Copywriter
My contributions & impact:
I developed the concept and visual identity for 100PROOF, an event dedicated to honoring collegiate women’s head coaches who exemplify authenticity, resilience, and excellence. My design approach is centered on bold, empowering visuals that reflect the strength and inspiration of women in leadership roles as well as the variety. The branding was designed to resonate with both current leaders and the next generation.
The Challenge: How might I create a compelling event brand that authentically honors women’s head coaches, recognizes their achievements, while also inspiring future generations to break barriers in collegiate sports?
The Outcome: 100PROOF’s identity is marked by strong, modern typography and a visual system that balances excellence and variety of sports. The project demonstrates how thoughtful design can amplify the stories and impact of women leaders in sports, setting a new standard for event branding in collegiate athletics.
Case study in progress…