My roles: Logo Designer, Visual Identity Designer, Environmental Designer

The Challenge: How might I create branding that honors women head coaches while also inspiring future generations of women to break barriers in college athletics?

The Outcome: I wanted the branding and event deliverables to embody the feminine strength and spirit of moving forward. Starting with the logo, where the “100” also forms a “P” for Proof, I designed the symbol with flare to represent that. The yellow brings energy, and the tones of purplish/blue honor the royalty being celebrated. I chose to design the gradient to reflect the versatility of the many sports showcased at the conference. Lastly, I chose Futura as the primary typeface for its name and meaning (of the future) which captures the conference’s purpose. It’s grounded geometry also shows the enduring presence of women in sport.